Greenpeace: Affordable Energy Calculator

Cambridge Econometrics produced the Affordable Energy Calculator for Greenpeace UK, which was launched to coincide with the latest energy price cap announcement from Ofgem.

The calculator tells the individual how much they could save on their energy bills in 2030 if the government funded heat pump installations and improved energy efficiency measures, as opposed to no action being taken.

The calculator works by asking users to answer a few questions about their home and calculates an estimated annual energy bill:

  1. When there is no improvement to the energy efficiency of their home or the type of heating system they have installed versus;
  2. if a heat pump was installed and the energy efficiency of their home was improved to EPC band C.

Cambridge Econometrics constructed the data which allowed for the calculations within the tool and worked in collaboration with digital agency Outlandish to produce an easy-to-use front-end experience for or the user.

Greenpeace plans to use the results of a calculator to gather support from individuals in their calls for government to invest in insulating homes and rolling out heat pumps.

The results of the calculator support the messages of a previous report Cambridge Econometrics produced for Greenpeace, which demonstrated that greater public investment in decarbonising UK homes has the potential to not only support households who are struggling with high energy costs, but also has the potential to deliver greater economic growth whilst tackling emission reductions in the long-term.