Shelby joined Cambridge Econometrics as a Non-Executive Director in 2024.
Shelby is in award-winning marketing professional and brand strategist. Across her career she has acted as a consultant to blue chip brands such as Mastercard, Warner Bros and the University of Cambridge: defining brands, supporting business growth and expansion, shaping effective strategies and campaigns, and managing complex issues.
Her role is to support the management team in forging growth strategies through client-fuelled insight, ensuring that the customer sits at the centre of all decisions.
The NED position is a natural extension of the work that Shelby has done with the team since 2022: defining and growing the Cambridge Econometrics brand across existing and new markets. This work is visible in the new brand and website launched in 2025.
Outside of her work with Cambridge Econometrics, Shelby is Director of Strategy at brand agency Mobas, consulting across B2B and B2C sectors and audiences for business owners and management teams.
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