The analysis took a unique, bespoke modelling approach, designed to show what the Cambridgeshire and Peterborough economy would look like given 25 years of highly ambitious economic development planning. This centred on supporting key priority sectors to grow sufficiently to establish an economy two or three times current GVA. These targets were compared to a baseline ‘non-intervention’ scenario The goal of the analysis was to spell out the level of change, planning and investment support that would be needed to achieve the growth ambitions often associated with the Greater Cambridge area.