Using Cambridge Econometrics’ proprietary REACT input-output model, the analysis evaluated the economic contributions of both MASS MoCA’s operations and the jobs at the museum, as well as visitor spending at businesses throughout Berkshire County. The findings demonstrate that MASS MoCA serves not only as a cultural cornerstone, but also as a significant economic driver for the region. In addition to the museum, MASS MoCA also hosts numerous events, performances, and festivals which further boost visitation and spending to the Berkshires. Its operations and visitor activity support hundreds of jobs, generate millions in local business revenue, and strengthen Berkshire County’s identity as a premier destination for arts and culture.